PROFESSIONAL RELATIONSHIP – 2017
Professional relationship is a project by me and Tobias Gerhardsson, where we got the opportunity to make the communication and concept for the collaboration between Julia Andersen, Disa Gadd and the Swedish suit label Oscar Jacobson in where Andersen and Gadd has made their own interpretation of the brand.
We bought nine shitty go pro ish cameras which we placed in a freezing abandoned office space located on Gärdet in Stockholm, and made a choreography of sorts for the models to walk around the empty space while filming them in a CCTV style, while making sure of showing every angle of the outfits.
The result became a website where you can watch all the footage simultaneously with the current time showing, creating a live feed experience for the visitor. The website is also interactive with the feature that the visitor can click on anyone of the videos resulting in that photographs of the models from the place where the video was taken pops up on the screen.
Get the website experience here
- AD/Photographer – Isak de Jong
- AD/Developer – Tobias Gerhardsson
- Fashion – Disa Gadd
- Fashion – Julia Andersen
- Styling – Josefine Brandt
- Mua – Tove Dalsryd
- Mua – Patricia Nilsson
- Runner – Tilda Ragnartz
- Model – Jacob Landahl
- Model – Andrea Laaksonen (Le Management)